THE PATH TO INNOVATION IS RARELY SMOOTH. LESSONS LEARNED WILL TAKE YOU OVER THE STUMBLING BLOCKS THAT SOME OF OUR MOST INNOVATIVE COMPANIES HAVE FACED ON THEIR JOURNEYS TO SUCCESS, AND WHAT THEY LEARNED ALONG THE WAY.
“Chipotle restaurants don’t even have freezers. All of Chipotle’s ingredients are delivered fresh. After the company bought hundreds of labor-saving onion-slicing machines, Ells ordered that onions go back to being hand-cut because he felt that made them taste better. Machine-cutting had left the onions a little dried out.”